In years gone by, people would have laughed you out of the room if you'd said you wanted to start a direct mail business. Direct mail marketing in many respects appeared to have gone the way of the dodo. Telemarketing had grown more and more popular, with many sellers opting to ply their wares via telephone. Even more notably, email marketing hit its stride. A business with a product to promote could bypass the postal service and connect with you in minutes by sending its pitch to your email inbox.
Lately, though, the tide has turned. Email spam blocks and the Can-Spam Act have had an adverse impact on email marketing. "Do not call" registries have severely limited the reach of telemarketing campaigns. As a result, more and more people are beginning to rediscover the value of the humble direct mail marketing campaign.
This, of course, is good news if you'd like to start a direct mail business. One of the key areas to consider as you formulate your approach is the accounting system that your business will use. The right tools in this regard can give your company a head start on the competition by allowing it to respond to opportunities in the quickest possible way.
AACRO Computer Systems offers accounting software that can give you the edge you need. Our solution, Mail Center Manager, manages everything from quote generation to sales reports, effortlessly and quickly. We'd love to tell you more. Send us an email or give us a call at 770-592-2028 to learn how we can help you.